Creative Strategy, Creative Direction, Campaign Development, Copywriting
Oregonian Media Group needed to attract prospects across multiple industries. Twelve categories in all — from Automotive and Real Estate to Healthcare, Travel and more.
So they hired Medicine Show to help generate high-quality leads and increase those conversions.
The strategy called for a combination of SEM, email and targeted display advertising. Standalone landing pages captured leads, requiring just enough information to take the next step.
The ads had to speak to specific pain points in each category, while retaining the brand’s smart, authoritative tone. We pored over surveys to nail down specific messages, generating several variations for each industry.
Designs were kept stark to stand apart from other ads, focus on the message, and highlight their iconic logo. Minimal text animations were added to draw the eye.
Display ads then targeted specific audience profiles on OregonLive.com and industry-related sites.