Creative Direction, Copywriting, Content Development
The AdArt Co. had once again expanded their capabilities, but their brand hadn’t kept pace with that technological sophistication. It was time to reintroduce itself to the world.
We worked with AdArt’s in-house marketing director and designer to develop messaging that supported a new visual identity already being created. It began with digesting plenty of history and technical information. That was translated into collateral, website copy, a video script, a secondary tagline, press releases and case studies.