The Process. 

 

Discover

This is how we get with your program. We speak with internal stakeholders about your business and customers to learn how to connect the two together.

Consider

We synthesize what we’ve learned. We identify key insights. And pinpoint the most effective strategies for reaching your audience and achieving your goals.

Create

Write, design, develop. Review and repeat. Prioritize actions that will have the greatest impact today. Do fewer things, better.

Deploy

As needed, we can work with trusted partners to help you implement and take your creative strategy live, including digital display, SEO and SEM, social media and content marketing.

 

How we think.

We operate according to a few first principles …

Get the message right first, then worry about the medium.

Brand is perception and customer experience. That’s it.

Never suggest a course of action before understanding the situation.

Look for causes, not symptoms.

Every part is connected. Point all arrows in the same direction.

Your customers are humans. So are you. Think and talk like humans.

Clear is better than clever. (Sometimes clever is good, too.)

Either way, have a point of view.

Be nice to each other.

ABC -- Always Be Creative.

 
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Michael Foreman
creative director

Michael doesn’t like to go on and on about himself. But he's been developing messaging, content and creative strategies for clients for years. First as a copywriter, then as creative director. Most recently as agency manager and CD for Studio1850, the in-house agency at Oregonian Media Group. His past clients have included Columbia Distributing, Barhyte Specialty Foods, Sequential Biofuels, Gallery Furniture, and Regence BCBS.